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Category Archives: Brochures

Try Colorful Advertising Brochures for Easter

Easter Brochure

With Easter just around the corner, you might be wondering how to take advantage of the holiday for your business’s marketing campaign. From rabbits to brightly colored chocolates, people love Easter. It’s a time to dress your best and celebrate new beginnings. What better way to reach out to your customers than by sending them an Easter Brochure talking about your company’s new beginnings?

 

 Advertise Your Sales

Businesses often have sales around holidays, encouraging people to go buy the items they need to celebrate or spend their time off checking out the deals. Easter brochures are a great way to let your customers know about holiday promotions and sales that might be going on for your business. You can include images of products for sale or add vouchers and coupon codes that are good up until the holiday.

 

 Tell Customers Your Story

On top of room for several images, like your brand logo, brochures offer a lot of space for text. You can include information about your business that you wouldn’t be able to fit on a postcard or an online ad. Consider telling your customers about your business’s goals and values. You can also fill it with the story of how your business came to be so that your potential customers feel a more personal connection to your company. Along with that, you can add contact information and URLs to your company’s website or social media accounts so that your potential customers know exactly where to find you when they need you.

If you offer specific services, brochures give you the room to talk about your specific services in detail so that your customers know exactly what to expect. You also can include photos of the products you sell, or you can show images of the services you offer.

 

 Get Your Information Out There

Brochures are convenient in that you can place them in a multitude of locations where they’ll grab the attention of potential customers. You can keep them in your store or office where your customers can grab them to hold onto for later, or you can keep them at your booth for trade shows and conventions to hand out to people passing by. You can also mail them out to customers on your mailing list. You can even print and mail your brochures all at once with Copy Bargain’s bulk mailing services, so you won’t have to mail them yourself or go through multiple companies.

 

 

 Customize Your Brochures

We at Copy Bargain offer lots of customization for your company’s brochures whether you’re a designer yourself and you know exactly what message you want to send or you’re looking for help to find a design that fits your business to a T. Our designers can help you get the exact look you’re going for. You can choose from three different style options:

  • The Tri-Fold – The tri-fold brochure offers six panels to fill up with information and images. The middle panel is a great place to highlight your main points or include an image that really stands out.
  • The Z-Fold – The z-fold brochure also offers six panels but folds out differently. This style offers a slightly more sophisticated look.
  • The Double Gatefold – The double gatefold offers eight panels to fill with information and is easy to fold back up and store.

 

You can also choose between two different coatings for your finished product. Aqueous coating is water-based and protects your brochures from curling and wrinkling. It also doesn’t yellow over time. You can also choose 100 LB UV coating, which makes for vivid, crisp images, resists rubbing, and offers high gloss.

 

 Take Advantage of Easter Imagery

During the Easter season, you’ll see a few common themes that you can pull from for your brochures. The bright and pastel colors associated with Easter can help make your brochures stand out and grab your customers’ attention. You can add vividly colored Easter eggs with bold, fun patterns to catch the eye.

Everyone loves cute animals, and you can choose to include bunnies, chicks, lambs, or other adorable critters to your brochures. People will be drawn to these furry creatures, which can lead them to reading the rest of your brochure and learning about your business.

Candy, such as marshmallow chicks or chocolate bunnies, is iconic during the Easter season, and the bright colors and packaging of these treats can also draw in your audience, especially if they’re hungry.

Easter brochures are a great way to get your business out there and draw your customers in while the holiday is already on their minds.

The Best Places to Put Flyers: To Relieve Boredom

best places to put flyers

No one likes sitting around or standing around doing nothing. The human mind craves stimulation. Often, however, there are places that force us to kill time with nothing much else to do. The best places to put flyers are those where people are bored. You could design the most eye-catching flyer color schemes and pack your flyer with the most engaging materials and products imaginable, but if you put them in the lobby of a movie theater, no one will notice.

 

The Places

 

  1. The Bus Stop

Many people commute, and especially in large cities with effective mass-transit systems, those people rarely drive. When the buses are late, you might be waiting upward of a half hour for one to arrive, especially if you ran for the last one and missed it. As you wait for the next one, you take in the surroundings. If there are interesting flyer ads on the wall of the bus stop shelter, you can pass the time reading them.

 

  1. The Checkout Counter

You take pride in your employees’ efficiency, but during busy times, a line will form. People standing in line need something to occupy their attention, and grabbing a flyer about your latest promotion is an easy solution. Make sure the flyers you place at your checkout counters are easily noticeable and with a clear message. In other words, seize the opportunity to show what you offer and can do to your captivate audience. Remember, getting noticed by bored people is the most effective way to distribute flyers.

 

  1. The Post Office

We’ve all said, “I’ll mail this registered letter on my way to work,” and then noticed the 10-person lineup at the post office. If your well-crafted and attention-grabbing flyer is within reach or sight, then that person has something to read while waiting.

 

  1. The Laundromat

Although there is no line here, doing laundry means you’re going to be there for at least 90 minutes while you wash and dry. At the laundromat, you’re begging for things to capture your attention. Take the opportunity many won’t think of and promote your business at the same time. People at the laundromat will welcome the chance to read your flyer instead of the ingredients list on their detergent bottles.

 

How Effective Are Flyers for Marketing?

If you look only at the number of leads compared to flyers distributed, it might seem that flyers aren’t good for marketing. That’s not true, however. First, flyers don’t take much time to distribute, helping you spread your message without physically interacting with anyone. Even if the number of leads they generate isn’t a high percentage, though, the people who do respond do so right away. Flyers also let you show off your creativity. Lastly, some demographics respond well to the more traditional forms of marketing such as flyers because they remind them of the days when everything wasn’t in-your-face digital; flyers are undeniably tangible.

 

If you utilize the best places to put flyers, they’re the easiest way to generate leads in your marketing arsenal. Even better, they’re fun to make, and they allow you to distribute your brand message and company philosophy. Copy Bargain is available to help you customize and print some up for you. Give us a call to find out more.

More Than Eye Candy: The Purpose of Brochures

Purpose of Brochures

Yes, it’s true: Brochures must be attractive and attention-getting. You want to have that visual “wow” factor. But, that’s only one purpose of brochures. There’s a lot more to consider when putting together these valuable marketing materials. So exactly what is a brochure? The following content should be able to explain directly the answer to this question.

Effective Brochure Examples

A great brochure metaphorically prints “SEX!” at the top of its first page and then treats the rest of the pages as, “Now that I have your attention…”Brochures must impart information, motivate the urge to buy and be easily kept by prospective customers.

There are many types of brochureBrochures are often available in tri-fold, Z-fold, and double-gatefold designs, and they should be meticulously arranged to draw the eye and keep people’s attention. That’s because an effective brochure layout needs to have fonts that are easy on the eyes and graphics that are colorful and relevant.

The message must also be tailored to the audience and organized so that it emphasizes the most important information. By providing information in a way that shows appreciation and respect to your audience, you present the perception of value and motivate people to buy. For example, the main purpose of a company brochure should enrich the brand and market its products effectively. Any good company brochure example will make it easy to find the most important information at a glance.

A Sales Brochure Example

Let’s say that a fictional company called “Widget-O-Matic” designs a brochure for its new summer line of widgets. The company’s marketing director, Sue, knows that the key to successful brochures is customer interaction. Because Sue already did the requisite planning and research, she can follow the AIDA principle. AIDA stands for:

•Attention
•Interest
•Desire
•Action

Grabbing attention isn’t about your stuff. It’s tough to face, but customers do not care about you, your company or your products. They care about themselves. So, Sue knows that she must make the attention-grabbing portion of the brochure about how her company and products can help them. This serves as the purpose of brochure design, making impact at first glance.

Sue then builds interest by selecting headlines inside the brochure that are, as shown by her research, important to the people of her target demographic. She uses positive images to go with those headlines, showing not only how Widget-O-Matic’s widgets will help her customers be more efficient but also why they will make them more money.

“These widgets can decrease your production costs by 25 percent.”

“Fortune 500 CEOs use these widgets to grow their businesses.”

Sue also knows that many of her brochure readers will respond poorly to dense, flowery language that seems like it came out of a college textbook. She focuses on readability and uses Flesch-Kincaid levels that match her target demographic’s reading preferences.

By tailoring the brochure design to the customer and showing how widgets will make them more money and better their lives and businesses, Sue creates desire in her customers and motivates them to get their own shiny set of widgets.

The purpose of Sue’s new brochure is to get the customer to buy. A strong call to action is mandatory, but there must also be some perceived additional value provided to spur the customer into buying. It could be a great discount, an ongoing widget loyalty program or even a set of how-to instructions to maximize profits by using or reselling widgets. As a last item, Sue has confidence in her products and therefore includes a money-back guarantee. By removing the risk of the purchase, Sue acknowledges the customer’s understandable concern about quality.

 

Start Using Brochures to Your Advantage

The benefits of a brochure, especially a quality brochure, can be immense. If you’re interested in more brochure writing examples and the purpose of brochures, or if you’d like to follow Sue’s example and order some brochures of your own, contact Copy Bargain today.