With Easter just around the corner, you might be wondering how to take advantage of the holiday for your business’s marketing campaign. From rabbits to brightly colored chocolates, people love Easter. It’s a time to dress your best and celebrate new beginnings. What better way to reach out to your customers than by sending them an Easter Brochure talking about your company’s new beginnings?
Advertise Your Sales
Businesses often have sales around holidays, encouraging people to go buy the items they need to celebrate or spend their time off checking out the deals. Easter brochures are a great way to let your customers know about holiday promotions and sales that might be going on for your business. You can include images of products for sale or add vouchers and coupon codes that are good up until the holiday.
Tell Customers Your Story
On top of room for several images, like your brand logo, brochures offer a lot of space for text. You can include information about your business that you wouldn’t be able to fit on a postcard or an online ad. Consider telling your customers about your business’s goals and values. You can also fill it with the story of how your business came to be so that your potential customers feel a more personal connection to your company. Along with that, you can add contact information and URLs to your company’s website or social media accounts so that your potential customers know exactly where to find you when they need you.
If you offer specific services, brochures give you the room to talk about your specific services in detail so that your customers know exactly what to expect. You also can include photos of the products you sell, or you can show images of the services you offer.
Get Your Information Out There
Brochures are convenient in that you can place them in a multitude of locations where they’ll grab the attention of potential customers. You can keep them in your store or office where your customers can grab them to hold onto for later, or you can keep them at your booth for trade shows and conventions to hand out to people passing by. You can also mail them out to customers on your mailing list. You can even print and mail your brochures all at once with Copy Bargain’s bulk mailing services, so you won’t have to mail them yourself or go through multiple companies.
Customize Your Brochures
We at Copy Bargain offer lots of customization for your company’s brochures whether you’re a designer yourself and you know exactly what message you want to send or you’re looking for help to find a design that fits your business to a T. Our designers can help you get the exact look you’re going for. You can choose from three different style options:
- The Tri-Fold – The tri-fold brochure offers six panels to fill up with information and images. The middle panel is a great place to highlight your main points or include an image that really stands out.
- The Z-Fold – The z-fold brochure also offers six panels but folds out differently. This style offers a slightly more sophisticated look.
- The Double Gatefold – The double gatefold offers eight panels to fill with information and is easy to fold back up and store.
You can also choose between two different coatings for your finished product. Aqueous coating is water-based and protects your brochures from curling and wrinkling. It also doesn’t yellow over time. You can also choose 100 LB UV coating, which makes for vivid, crisp images, resists rubbing, and offers high gloss.
Take Advantage of Easter Imagery
During the Easter season, you’ll see a few common themes that you can pull from for your brochures. The bright and pastel colors associated with Easter can help make your brochures stand out and grab your customers’ attention. You can add vividly colored Easter eggs with bold, fun patterns to catch the eye.
Everyone loves cute animals, and you can choose to include bunnies, chicks, lambs, or other adorable critters to your brochures. People will be drawn to these furry creatures, which can lead them to reading the rest of your brochure and learning about your business.
Candy, such as marshmallow chicks or chocolate bunnies, is iconic during the Easter season, and the bright colors and packaging of these treats can also draw in your audience, especially if they’re hungry.
Easter brochures are a great way to get your business out there and draw your customers in while the holiday is already on their minds.