One of the goals of business advertising is visibility. Paper ads are highly effective through mailings, but they are easily discarded. People don’t discard something that is both useful to them and resonates, though. One of the best ways to prevent a business advertisement from being discarded is adding a unique element such as a magnet to stand out and grab attention.
Magnets are fun, attractive and easily kept. If your business ad is presented on an ornate and functional surface, it is likely to be kept beyond an initial mailing, strengthening the weight of your advertising campaign. When you attach your company’s logo and message to a magnetic back, it becomes a featured home ornament and a reminder of your business.
We know that people love magnets to attach to surfaces like refrigerators in the kitchen or metal surfaces near an entertainment center where often, the colors and enthusiastic messages on keepsake magnets remind them of what is best in life. Interesting designs also lead people to some products and services. Magnets are most effective when accompanied by a promotional material to a specific business service.
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Magnets as a form of advertisement help businesses diversify their outreach options. Magnetic prints suggest a company is fun and welcoming and wants to be part of a person’s everyday life. It says that a company values patronage beyond a normal paper flyer and is willing to create an ornament that anyone can use to accent a home space and preferably, a shopping routine.
Advertising magnets come in various sizes. Simple prints with messages fitting onto magnets that are no bigger than a postage stamp can offer a vibrant color scheme and be effective. Businesses that have a real grasp of their messages can also create picture-sized magnets that become a focal point, with these large magnets often being used by patrons in a functional way. Every note, grocery list and kid art piece attached to a surface will feature these magnets, becoming more important with every glance and creating a long-lasting business advertisement. Online print magnets are also thoughtful gratis items.
Customizing a business print ad to a magnetic format is a simple way to make a lasting impression. As an addition to your business’s traditional paper ads, try incorporating gloss magnetic prints. It is a more permanent way to send your business’s message in any home.